What Design Makes the Perfect Facebook Post?
Ah, Facebook. What was once the hub of all things cool and youthful has slowly grown with its audience. In fact, it’s now estimated that over 65% of Facebook users in the United States are over the age of 35!
This social media platform isn’t just for the young, hip kids anymore! Instead, it’s become the go-to spot to contact local businesses and organizations. These days, followers are interested in sales and deals, not relationship status updates! Facebook has become a sea of eager, local consumers who can access your company with a simple click.
So, how do you harness the vast selling power of Facebook? While it does have a bit of a learning curve, you can figure out the ins and outs of advertising on Facebook without getting your business degree.
Key Sections to Note
- What Does A Good Post Look Like?
- Always Do It The Right Way
- Avoid The Following At All Costs
- How DesignBold Makes Posting Easy
- Creating a Post Step-by-Step
- Amp Up Your Social Media Presence Now
- Remember The Following
Always Be Seen
If you’ve looked through your feed recently, you know that users are constantly bombarded with pictures, videos and ads every time they scroll. So don’t go through all of the hassle of setting up your business’s Facebook page only to leave behind a vacant Timeline. Once you have a decent number of followers, you literally have ideal ad space just waiting to be used – and the best part is, it’s free!
What are we talking about, you wonder? Posts. We’re talking about plain, old Facebook posts. Except these days, they aren’t what you’d think. No longer are posts for letting people know what you had for dinner; posts are short, punchy snippets that can reach hundreds if not thousands of potential consumers!
The trick is in how you use them. Remember, it’s not likely that your post is going to shoot to the very top of people’s feeds. Facebook doesn’t work that way. So, by the time that they see your post, they may have already perused through ten, even twenty ads.
What you need to focus on is how to stand out from the crowd. In this post, we’ll show you just how to do that. Use these tips for consistent improvement in your social media presence.
What Does A Good Post Look Like?
For one, it shouldn’t look like everything else on there. Unless you’re already well-known, you need to give people a reason to choose you over Joe-shmoe who offers the same services down the road.
A good post is worth sharing. And sharing is how you break into new territory. When you make a post, it reaches only those who follow you. When that post gets shared, it becomes accessible to all the sharer’s followers.
That means that you need to create a post that is either funny, clever or eye-catching enough that people will be moved to show their friends. Clearly, a blurry, cell phone pic isn’t going to do the trick!
Always Do It The Right Way
Take things one step further by finessing your business posting etiquette. Every aspect of the post has an impact on your company. This means that not only what you post matters, but how and when you do it also affect outcomes.
Below, we’re going to break down the posting process to help you become an expert in social media outreach in no time!
1. Why Should You Post In The First Place?
While we’ve already touched on this, there are even more reasons to post that just to make use of potential ad space. Facebook is built on all sorts of algorithms that determine who gets seen when.
If you aren’t posting very often, you are way off of the radar. When you do actually put something up, chances are that the majority of your followers aren’t going to see it. So to get back into the land of the living, you’re going to want to increase the frequency of your posts.
It’s all about driving traffic to your page and creating interactions. One of the great things about Facebook for businesses is that they take most of the hard work out of tracking how your posts and page gets seen.
This is known as “analytics”, and if you want to be successful online, you need to know about it! The goal is to drive a steady stream of views and clicks to your content, to help increase how many new people interact with your business. Interactions lead to actual sales, so it’s worth the trouble of figuring out.
2. When Is The Best Time To Post?
It’s clear that posting matters, but exactly when you post and how often you’re doing it also impact how many people you reach. The goal is to find the balance between regular exposure and spam. Spam is what your content will be labelled if you start posting things non-stop.
There’s been a lot of research on what time is best to post at. Studies show that you will have more success if you share your post during the early afternoon on weekdays. These are windows of time where the most viewers are online. Try to avoid posting on weekends, especially after dinner time. You’ll reach a smaller audience if you choose those times.
To stay relevant, experts suggest posting a minimum of 3 times per week. To maximize your business’s outreach, try to share content twice daily on weekdays, but don’t post more than 10 times in any given week. Ten is the threshold for where likes and interactions start to significantly drop off. The idea is to leave your followers wanting more.
3. What Should Your Post Contain?
We’ve already established that you want to post something visually captivating and professional-looking. But without having your own designer to turn to, how do you come up with a good design? What kinds of designs do the best on Facebook?
The bulk of your post needs to be image-based. Whether this is done by using a photo or a graphic, your post must center around visual content. People don’t want to read paragraphs while their scrolling through their feed. They come on Facebook for easy, mindless browsing. You need to catch them as their eyes scan down the endless stream of information.
The very best Facebook posts get the audience involved. Posing a question or poll gets followers clicking and spreads your content like wildfire. This strategy has been used countless times by mega-companies, with astounding success!
Another great way to get more interactions from your posts is to offer value instead of just general company information. You can use links to helpful, relevant advice or provide special perks only to those who follow you online.
One last point to consider as you design your post is who you want it to reach. What do your consumers look like? What are they into? Try to harness this info and tailor your posts accordingly.
Avoid The Following At All Costs
Before we show you how to make a killer post, we’re going to highlight some of the common pitfalls when sharing content on Facebook. Think of it as a list of must-donts!
- Being Offensive: There is nothing good about angering your customers. Be sensitive to events going on around you, or those happening worldwide. Times are tough, and nothing turns people off faster than a business trying to profit from the suffering of others.
- Asking For Likes: It’s okay to talk up your like button every now and then, but if it becomes a staple feature in all of your posts, chances are your followers are going to ignore you. If you make posts that are worth liking, you will get interactions. Focus on quality instead of peddling for clicks.
- Pure Clickbait: Nobody likes a misleading post. Do you want your customers to trust you? Then don’t post a picture of something that has nothing to do with your services or content simply because it’s popular in that moment! Keep things valid, and try to use as many of your own images as possible.
How DesignBold Makes Posting Easy
Not many of us have our own design department at our fingertips. Coming up with ten unique and relevant ads per week sounds like a daunting task, but don’t get downhearted! DesignBold takes the headache out of creating posts by streamlining the process!
Once you become a DesignBold member, you gain access to their numerous templates specifically generated for Facebook content. For the post-a-holics, the premium membership ups the number of these templates significantly! But for both membership types, the possibilities really are endless.
Every template can be tweaked and customized countless ways using free stock photography, graphics, text and backgrounds. You also have the option to upload your own images or logo to give your posts that “homegrown” feel.
Creating A Post Step-by-Step
To access the amazing resource that is DesignBold, the first thing you’re going to want to do is to create an account. For small business that are just starting out, a free membership may cover your initial design needs. If your business is well established and you already are clocking lots of followers, you may want to consider signing up for our premium membership, to really amp up your posting game to the next level.
Once you’re logged on, to access the templates, you’re going to want to click the big “Start Designing” button, followed by “View all doctypes” at the bottom of the screen.
From there, the very first section of templates is the social media category, with Facebook posts being the third option. This takes you to your design drawing board.
On the left-hand side, you’ll see a long list of template options. While you can use the images in the templates, you can also upload your own images, or select some from the free stock photography, and only use the formatting of the template. Also, experiment with fonts and colors by clicking on the lettering in the template.
This is where things get fun! Try out different looks for your post using simple drag-and-drop tools until you’ve concocted the perfect visual aid.
Once you’ve created something you’re happy with, simply download and share! It’s really that easy.
Amp Up Your Social Media Presence Now
Not only is DesignBold proud to make Facebook posting a breeze, we also provide templates for Snapchat, Instagram, Twitter and more! So wherever there are followers, you can provide them with awesome content.
Unify your Facebook profile by using templates for your cover photo and profile pic. Get funky and try out templates for cool features like panorama posts or posts tailored to the Facebook App. By taking advantage of DesignBold’s professional-style templates, you can create an online representation of your company that gives customers the right impression!
There is a world of opportunity out there, and at DesignBold, we want you to get your hands on it! Don’t be scared by modern day tactics! Let DesignBold help you post like a pro, no matter your platform.
Remember The Following
The key to success when it comes to posting on Facebook boils down to a few main rules. Study them, and get comfortable with Facebook analytics while you’re at it.
They are as follows:
- Know your customers and create content that appeals to them directly.
- Be regularly present but do not become annoying.
- Post at high traffic times on weekdays.
- Strive to provide unique and useful content that encourages participation.
But most importantly, make sure your posts are professional quality by using our award-winning online graphic design platform. We’re always listening to valuable user feedback, and will continue to improve the platform for the best experience possible.